by Brian Byrne. DaimlerChrysler will spend up to €1.2 billion in 2005 to revamp its poor performing Smart brand. But the company said it plans a break-even situation for the marque in 2007.
DB says it aims to lower fixed costs at Smart by around 30 percent within the next two years. Workforce reductions will play a part.
The company will discontinue production of its roadster at the end of 2005 and will drop the in-development Smart ForMore off-roader (below).
Just two models will remain — the ForTwo and ForFour.
More Smart outlets will also be opened within the showrooms of existing Mercedes-Benz dealerships.