by Remi Blondet. Toyota has absolutely no doubt where it expects to sell its Aygo, the A-segment car due in Ireland in September.
A 'beermats and T-shirts' marketing programme will target Europe's youth in trendy bars and at music festivals.
The target audience even has a new name: the 'E' Generation, for 'emerging'.
A mobile music studio built into an Aygo for the Geneva Motor Show launch of the model will be a highlight attraction at the events.
