by Brian Byrne. Alfa Romeo will try and counter its abysmal reliability perception by offering a three-year warranty and three years' free maintenance on its upcoming 159.
The successor to the 156 comes to Ireland in October, and the warranty and maintenance moves are aimed at winning customers from the likes of Audi, BMW and Mercedes-Benz.
In the German version of the 2004 J D Power Customer Satisfaction Survey, the Alfa brand languished at number 25 out of 28 brands.
The free maintenance initiative is quoted as being worth €1,400 to German buyers of the 159.