Renault in Switzerland is using a 'dating agency' format to push the new Clio towards the young singles market it wants to attract.
The 'Date and Drive' scheme involves holding 'singles parties' in selected dealerships, where participants will be introduced to the car ... and to each other.
Men and women are 'matched' for a 15-minute test drive, then they come back and are matched with new partners for another drive, and so on.
Renault's local advertising manager Anne Thorens says she's hoping that people 'will fall in love twice'. "Once with someone else, and once with the car," she grins.
