The latest cross-border TV road safety advertisement aimed at getting motorists to reduce speed has been launched.
Titled 'Mess', the Road Safety Authority ad is supported by Hibernian Insurance in the Republic, and from the Department of the Environment, Northern Ireland, is supported by Norwich Union.
At the launch it was claimed that speed is directly killing an average of 141 people a year on this island. However, the promoters said, it could, in fact, be impacting on a total of over 500 road deaths a year.
Excessive speed is a factor in almost 30 percent of road fatalities in the Republic of Ireland and a factor in 24 percent of road fatalities in Northern Ireland, according to the information given at the launch.
The campaign is based of portrayed 'selfish and shameful actions of a speeding driver', which wreck the lives of people in a split-second. The central message is – ‘The Faster the Speed, the Bigger the Mess’. BB.
