Rolls gleams in recession

Rolls Royce retailed 1,212 cars compared to 1,010 the previous year, a 20 percent improvement. This marks the fifth consecutive annual sales increase since the company was (re)launched in 2003.



North America remained the biggest single market for Rolls-Royce in 2008, accounting for 38 percent of sales. Exceptional performances were seen in Northern Europe and in the Middle East which grew by around 95 and 48 percent respectively. The Asia Pacific region saw continued sales growth in markets such as Australia, China, India and Singapore.

Preparations are now fully underway to ready the company for the introduction of a brand new model series, currently named RR4, due later this year.

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