26 February 2009

BMW launches 'Sterling Collection'

BMW Group Ireland has launched 'Sterling Collection', a new sales channel which will see 2009 cars being imported by BMW Ireland from BMW UK.

The company says that significant price reductions generated from the beneficial exchange rate will help decrease the end purchase price for Irish customers.

The cars will be sold through the network of 16 BMW and 12 MINI dealerships.

The are new vehicles, which have been registered in 2009 by BMW in the UK. The purchase process for the customer is similar to buying a new car, the dealer will look after delivery and all necessary VAT and VRT paperwork associated with importing a car from the UK.

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