That's the view of Ford Ireland MD Eddie Murphy, in a comment of the half-year sales figures for 2009 and the failure of the provision of a scrappage scheme.
Describing it as an 'annus horribilis', the Ford boss says the year's out-turn is now looking like 57,000 units, the lowest since 1987 and 95,000 down on last year.
"That’s well below the viability threshold for dealers out there," he says. "Given a car population of 2 million, our yearly turnover should be above 150,000 units."
