The car distributor last week invited applications from bloggers, via the social networking site, to drive one of its new iQ small city cars, free of charge, for six months.
The only catch is that the users must undertake to tweet or blog about their experiences at least once a week and create a picture or video-based blog entry about the car.
The offer, which was issued last Monday, attracted 100 applications in 24 hours.
Ian Corbett, promotions and PR manager at Toyota Ireland, said the move was a creative way around the cuts in his marketing budget following the dramatic decline in new car sales this year.
