23 December 2009

M-B Ireland to step up Star Select

Mercedes-Benz Ireland is to intensify the company's Star Select Approved used car sales drive in the year ahead.

Through more intensive marketing and advertising mirroring their new car campaign in terms of style, impact and frequency, motorists will be reminded of the value that is to be had on every Mercedes-Benz dealer forecourt.

Participating dealers must follow strict guidelines before a used car can be offered for sale under the scheme.

These relate to technical and bodywork examination and repair, parts replacement, servicing, paint work rectification and valeting along with the quality of guarantee that customers get. The scheme includes a 12 months warranty, 24/7 roadside assist, a 30-day exchange plan, SIMI/HPI certification and a signed handover pack.

Sales manager Ciaran Allen said every customer who buys a Star Select used Mercedes-Benz will enjoy the same experience and receive the same level of service and assurance as new car buyer.