20 April 2011

Mazda launch brand campaign here

Mazda has launched its first ever brand campaign in Ireland. The new brand campaign features a series of stories which aim to create greater familiarity with the Mazda brand - its heritage, character and products - among Irish consumers.

Eight videos have been made to tell a number of real stories about how Mazda has borrowed from Japanese history and culture to enable it to think differently in their approach to excellence and to 'defy convention'.

You can read the stories from today at www.mazda.ie/stories. They are narrated by real people involved in the auto manufacturing process at Mazda.