23 May 2011

Silver is the Irish green

Even though we Irish may be traditionally associated with green, it seems we prefer driving silver coloured cars.

But patriotism only goes so far and the Irish were the third least likely country to buy green.

France and Italy like cream-coloured cars while Czech Republic buyers favour blue. Germany like black and darker colours.

A big success, though, across Europe has been the Hot Magenta and Squeeze, bright red and green, offered on the Ford Fiesta as customers are also keen to have something more individual.

These are a few of the findings of a study by Ford looked at car colour preferences across Europe. It helps Ford stay in step with customers and stock the right vehicles in dealer showrooms.

This year sees the launch of the new Ford Focus, with colours like Candy Yellow, Candy Red and Mars Red, or Tangerine Scream.

It seems increasing numbers of car buyers across Europe are choosing brown, copper and earth tones reflecting the resurgence of brown tones in fashion and interior furniture.