23 June 2011

Ford grows graphics

Ford in the US will bold and thicken characters on many interior controls across its lineup, making it easier for people of all ages, particularly aging Baby Boomers, to read display fonts.

Ford's legibility study used Ford engineers for the younger subjects and local retirees for the older group. The study found that even small changes in the fonts used in interior graphics can make them easier and quicker for drivers of all ages to read and recognize.

The letters and numbers that form words and convey other information on the center stack display on the next-generation vehicles will be slightly thicker, with an approximately 40 percent wider stroke width.



Above is what the difference will look like, for example, on the air-conditioning control of the 2013 Explorer.