23 June 2011

Ford of Britain 100: image of the week

This week's Ford of Britain photo from its archive of rarely seen images is about safety.

Even before the first petrol-powered car was invented, scientist Mary Ward gained the unenviable honour of becoming the first motor vehicle accident victim after being hit by an experimental steam-driven car in 1869.

Since then, vehicle safety engineering has become increasingly sophisticated. By the mid-20th century the modern crash test dummy was taking shape to provide a wealth of safety data.

This week's image shows a 'family' of sensor-laden test dummies. Head to toe data is recorded and analysed to allow Ford engineers to develop innovative safety features.

Together with virtual crash testing, the dummies have helped the 2012 Ford Focus deliver a suite of new safety innovations, i.e. the driver's airbag offers enhanced chest protection through a redesigned shape, and the adaptive venting technology directs pressure to ensure airbag inflation is optimised for the size of the occupant.

Today, the research continues with Ford developing digital human models that will allow more extensive testing and faster development of safety technology.