25 August 2011

VW partners Irish Rugby Team

Volkswagen Ireland is to be the official motor partner of the IRFU and the Irish rugby team until 2016.

The deal includes supporting the IRFU tag rugby programme, in addition to Volkswagen’s Leinster rugby summer camps.

A series of Breakfast Roadshows will be held during the September games season within various Volkswagen retailers across the country.

These will give Volkswagen customers the chance to watch the games with selected rugby heroes and include a competition, where Volkswagen customers have a chance to bring five friends to an upcoming match, and involving one of Volkswagen’s brand ambassadors.