The new Range Rover Evoque is expected to sell nine out of every ten units to 'conquest' customers, the brand's general manager in Ireland says.
Eddie Kavanagh of Land Rover Ireland says this 'new direction' by the luxury SUV brand is already attracting interest from owners of Audi and BMW cars particularly.He also believes the new size, and the distinctive styling, will be especially attractive to women buyers.
IC+T PODCAST: Land Rover Ireland's Eddie Kavanagh talks to Brian Byrne about the new Range Rover Evoque. 
(Audio: 4'39")
