24 November 2011

Ford of Britain 100: Image of the week - Ford Capri

This week's photo from Ford of Britain's photo archive of rarely seen images hails the launch of the Ford Capri (the car you always promised yourself) in 1969 which introduced a sleek and sporty car into that market. It was claimed that the Capri had a spacious rear seat ensuring enough room for two adults as well as offering Custom Plans allowing customers to personalize their Ford.

The Capri was re-launched in 1968 after the original Capri 109E, 116E and GT models sold well in the early 60s. The new Capri featured a long bonnet and Ford Mustang-like styling with a range of extras to choose from. These included chrome wheel trims, reclining seats and a map reading light.

The Capri impressed customers and sold nearly two million units in Europe in only five years.

Today, the Ford S-MAX balances sporty aesthetics with a practical design.

This seven-seater offers high performance from Frod's new 240PS 2.0 EcoBooast engine, while providing ample storage space, multiple seating arrangements and plenty of options for customer personalization. A far cry indeed from the first Capri.