4 November 2011

Peugeot unveils new 208 supermini

Peugeot has unveiled the first official photos of its new supermini 208 due for launch in 2012.

The new car will be available in both 3- and 5-door hatchback styles.

It is smaller on the outside than 207 but offers more room inside for rear passengers as well as having a bigger boot. The 208 weighs on average 110kg less than 207.

The 208 adopts the new Peugeot style lines seen on the new Peugeot 508 and facelift 308 with a floating grille, newly sculpted lights and boomerang rear lamps.

The 208 diesel range will include five models, four of which will come with an e-Hdi Stop & Start System. The range emits between 87g/km and 99g/km of C02 while delivering fuel economy of up to 3.4 L.100kms (83.1mpg). A world first, the car's rear bumper will be made using recycled materials.

Emma Toner, Peugeot Communications Manager says "The 208 is the latest illustration of Peugeot's rejuvenation project launched two years ago when the brand announced its aim to move from tenth to seventh place in the world market by 2015."

The 208 will World Premier at the Geneva Motor Show in early March 2012 and will arrive here next summer. Peugeot aims to reclaim leadership of the competitive small car in Europe next year.