This overland (and ice) route didn't prove successful but the team did find alternative means to reach Alaska and, eventually, New York.
In 2010, the Ford Fiesta used conventional routes to embark on a 15,000-mile round-the-world trip that saw the small car visit a total of 21 countries.
The round-the-world programme for the Fiesta took over 50 days to complete, covering North America, Europe, the Middle East, Asia and Australia.
The drive was a demonstration of the 'One Ford' global strategy, which is putting the Fiesta, Focus, Kuga and Mondeo models on sale globally. On its round-the-world tour, the Fiesta visited the birthplace of its 1.6 petrol engine at the Ford Bridgend plant in Wales.
The original Ford Mondeo and the Ford Maverick are pictured taking part in the 1994 Overland Challenge from London to New York.
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