At the launch of a new efficient driving campaign by Topaz, Director Paul Candon it is clear that motorists want value for money, especially in light of the recent Budget and VAT increases on fuels.
He said not all fuels are the same.
"The additive in Topaz fuels makes them up to 3 percent more efficient when compared with fuels with no additive. So if drivers use Topaz AA quality checked fuels and follow the driving efficiency tips outlined on our website, they can cut costs by up to 20 percent."
He said the company also intend to highlight the rise in fuel laundering in Ireland and the daners this illegal trade poses for motorists.
A recent report estimated that 12 percent of the diesel market is now being supplied from illegal sources.
"Laundered fuels pose a high risk to motorists and their engines," Candon warns. "While low prices may seem very appealing in the current environment, consumers should always purchase their fuels from trusted retailers as the costs of repairing an engine damaged by laundered fuels can run into thousands of Euro."
He urged the authorities to clamp down on this illegal trade. "Every tanker of illegal fuel costs the Government €20,000 in lost taxes and if they eliminate fuel laundering, it would raise up to €200m in taxes from licensed and law abiding retailers." He said it is worth comparing this figure to the new property tax which is generating a lot of headlines and which is estimated will raise €160m.