Abu Dhabi Motors, the BMW's Group's long-standing importer for the region, has invested around AED 300 million (approx. 62 million euros) in the new 35,000 square metre showroom over its three-year construction.
Over 1,000 guests attended the exclusive opening last Tuesday evening. The new showroom will have more than 450 staff members and more than 70 cars on permanent display. The workshop will be able to perform maintenance on up to 120 vehicles simultaneously.
The Middle East is an important region for the BMW Group. They sold more vehicles there in 2011 than ever before.
