The 'eco:Drive Virtual Challenge' runs until April 27 2012 and is accessible via the 'Our Future Mobility Now' website.
In addition to being a fun game, the Challenge is also an incentive to encourage eco-friendly and responsible driving, culminating in a dedicated Webinar on April 27 during which the winner will be announced.
Webinar participants will also be able to interact in real time with some of Fiat's experts who will be online from 14:30 (GMT) to explain the research and initiatives undertaken by Fiat Group Automobiles to lower the CO2 output of its vehicles over its entire lifecycle, as well as discussing the challenges that climate change represents.
Participation is possible through the Facebook pages of both Fiat (facebook.com/fiat) and 'Our Future Mobility Now' (facebook.com/fumono); Twitter (#OFMNwebinar) and the video chats enabled on the 'Our Future Mobility Now' site during the webinars.
The initiative is aimed predominantly at the youth of Europe.
