Part of how they'll do it is by prioritising what information is available in different driving situations, and where it is made available.
One result is that the use of head-up displays is set to grow, with driving specific information streaming in front of the vehicle operator, while less critical details are reserved for central displays.
It's all about 'human/machine interface' or HMI, and the situation is described as a 'challenge' in a study of US and European automotive trends by consultants Frost & Sullivan. The company says that automotive original equipment manufacturers (OEMs) are in a situation where they have to achieve a balance between offering new technologies to stay ahead of the competition and keeping the HMI as easy as possible.
The survey suggests that the demand for central displays in both markets will exceed 15m by 2017, as well as 5m touchscreens and almost a million HUDs.
The consultants also see a necessity for designers to limit access to web-based content while driving, saying this is 'pivotal' to limit distraction.
