25 July 2012

Chevrolet to partner Liverpool FC

Chevrolet is entering into a four-year agreement with Liverpool Football Club to become its Official Automotive Partner.

The partnership runs to the end of the 2015/16 Barclays Premier League and European campaigns, and includes visibility for the brand at Anfield, Liverpool's home ground; editorial opportunities within the Club's print and digital publications and fan sites; and player appearances for commercial opportunities.

Chevrolet is also an official sponsor for the Club's Pre Season North American Tour which has already seen Liverpool play Toronto FC last Saturday. Liverpool will play Italian giants, AS Roma tomorrow at Fenway Park in Boston, and on 28 July will play English Premier League rivals, Tottenham Hotspur in Baltimore.

Chevrolet say their relationship with Liverpool FC 'extends beyond the traditional boundaries of sponsorship and is about engaging with supporters'. "Everything we do will be aimed at keeping them at the centre of the game."

Liverpool FC players are pictured above in Boston, Massachusetts with a Chevrolet Cruze.