Skoda achieves record market share

Skoda Ireland has seen a steady increase in its share of the Irish car market achieving a record 6.2 percent in 2012 with a stated goal to become a Top 5 best-selling car brand by 2016, writes Trish Whelan.

Despite a market decline of the new vehicle market of 13.5 percent, Skoda Ireland turnover is only down 1.5 percent on year to €49.6m

Parts & Accessories turnover recorded a 14 percent increase to €2.63m in comparison to 2011.

Registrations are up 4.5 percent for the period with the Octavia the stand out performer within the Skoda range with a sales increase of 10 percent during the first six months of this year.

Skoda Ireland has just launched their small car, Citigo, retailing from €9,995, which is available for test drive at Skoda dealerships nationwide. It is available in 3- and 5-door models with two petrol engine otions including 1.0 60bhp and 75bhp power units with fuel economy from 4.5 L/100km. With emissions of just 105g/km, the Citigo is in Band A for VRT and Road Tax.

Headquartered in Dublin, Skoda Ireland supports 200 employees across its network of 19 retailers in Ireland.