Seat, the Spanish car brand and part of the Volkswagen Group in Ireland, is set to undergo a radical overhaul of its operations and customer offering as the company prepares to grow its market share to 3.5 percent by 2017.
Armed with a €20 million investment by its parent company Seat SA, the Irish company have now introduced a new competitive price structure, resulting in an increased value offer for motorists of between 5% and 15% on many Seat models through price reductions and increased specifications. New customers will also benefit from three years warranty and roadside assistance as standard from this month.
A series of new model launches are planned between now and the end of 2012 including the Ibiza, Mii, Toledo and Leon. Seat Ireland anticipate that 90 percent of their sales next year will come from these new models.
Seat Ireland is undergoing an ambitious dealership recruitment process to grow its network from 18 to 28 by 2015, with a focus on urban areas, and is expected to announce the addition of four new dealerships in Limerick, Galway, Westmeath and Dublin in the coming weeks.
To date this year, Seat customers have accessed €3 million in finance packages.
