Speaking at the launch of the new generation Ford Kuga, the company's MD Eddie Murphy said there has been 'a lot of time' invested in making their dealerships staff aware of how to explain the concept to potential customers.
The Ford Options scheme involves an agreed residual value for the car at the end of a three year period, after which the customer can return the car, keep it with a new payments schedule, or renew the vehicle.
"Most customers in Britain, where it is a very successful scheme, take the last option," Mr Murphy said.
An example of Ford Options, which represent a 4.9 percent APR, are a Ford Fiesta 1.25 5-door, on which a deposit of €4,750 is paid, with 36 monthly payments of €173.77. The cost of the credit over the three years is €1,267 and there's a mileage limit of 15,000km.
