The company expects 250,000 customers to sign up to the game in its first year.
Among the monthly prizes on offer are a luxury holiday in Rio, a new car with free fuel for a year, an all-expenses paid shopping trip to New York with three friends and a trip for four to the Monaco Grand Prix.
To enter the game, customers collect points which enable them to Play for a prize every month - or they can choose to Park them and carry them forward to participate in a following month's game. Everyone who plays each month is eligible for a free Topaz treat of a coffee and muffin, car wash etc.
To play, you must get a digital game tag on your mobile phone by downloading the Topaz app. Alternatively, pick up a game tag at your local Topaz site, activate it by scanning and then register to Play by filling in an application form or by going online at www.topaz.ie.
