12 February 2013

Toyota to sponsor Cricket Ireland

Toyota Ireland has become the new Official Car Sponsor to Cricket Ireland, writes Trish Whelan.

The three year deal will see Toyota providing a fleet of vehicles to Cricket Ireland including the Avensis and the Auris, to support the operational and business needs of Cricket Ireland, and to also support the strategic development programme for the sport here.

Ian Corbett, Marketing Operations Manager for Toyota Ireland says Cricket Ireland has emerged as a top class professional sporting organisation. "Our aim is to support cricket at elite level in Ireland's drive towards qualification to future World Cups but also at grassroots where the cricket development programme is increasing participation in the sport right across Ireland."

Dennis Cousins, Head of Commercial, Cricket Ireland says they are looking forward to working with Toyota into the future on their journey to becoming a Full Member Test Nation.

The Irish Cricket Team are ranked number 10 in the world in T20 Cricket and recently competed in the T20 World Cup in Sri Lanka in September/October 2012. They will host England in the one day RSA Challenge match in Malahide on 3 September 2013 which will be televised live on Sky Sports. The Irish team will also play a number of other fixtures against test nations next year in addition to World Cup Qualifiers and ICC Inter-Continental Cup Matches.

There are currently over 34,000 actively participating in cricket in Ireland with in the region of 140 Cricket Clubs and over 900 Senior and Junior teams in all of Ireland.