7 March 2013

Katie renews Toyota Ambassador deal

Irish boxing hero Katie Taylor is to remain a Toyota Ambassador and front the new RAV4 ad campaign.

Katie has been a Toyota brand ambassador since 2010 and the new deal will see her remain with the brand through 2016.

The new RAV4 will be unveiled in Toyota dealerships across the country at 7pm on 14 March and will be driven by the Olympic, four-time World and five-time European Amateur Boxing Champion as she progresses her boxing career and prepares to defend her Olympic title in Rio in 2016.

The fourth generation RAV4 features all-new styling as well as a new Integrated Dynamic Drive System. Technology features include a reverse parking camera and the Toyota Touch multimedia system as well as a huge array of safety features like VSC, Hill Start Assist Control and seven airbags as standard.

Ian Corbett, Marketing Operations Manager for Toyota Ireland says Katie 'is a brilliant role-model and is one of the most recognised sports personalities in Ireland and beyond and we're very proud to have her on board as the new Toyota RAV4 ambassador'.