The new range comes in two distinctly different design formats. First come the Classic and Elegance versions with their traditional triple-louvre grille and bonnet-mounted star; both are elegantly crafted to appeal to those traditional and loyal E-Class customers whose purchases have accounted for half of all Mercedes-Benz cars sold in Ireland.
Alongside these comes a third very different CLS-inspired Avantgarde version aimed at a younger, sportier buyers who have never owned a Merc before now. This version has punchier lines, squat looks, a sports style grille and inset three-pointed star.
The price package broadly compares to the outgoing range. Among the diesels, the E200 CDI launches at €44,540 (ex-works) with annual road tax of €270 while the more powerful E220 CDI launches at €47,110 with road tax of €270. Third in the trio of diesels, an E250 CDI, launches at €49,495 with road tax of €270.
Pictured (left) is the interior of the E220 CDI Elegance Automatic version that we took for a short drive at the launch.
Two petrol versions are the E200 BlueEFFICIENCY version at €47,015 with annual road tax of €390, and the E300 BlueTec Hybrid Automatic at €53,020 with annual road tax of €190. This model is only available in automatic.
Prices quoted are for Classic versions in all cases. Prices for Elegance and Avantgarde cars will carry a small premium and will be announced as models arrive.
Pictured above at today's launch are Stephen Byrne and Ciaran Allen of Mercedes-Benz.