However, it will take time for transport regulators to catch up with the technologies now coming on-stream, so it's not likely to be a big selling point just yet.
Daimler boss Dieter Zetsche said at the car's reveal that the objective is to take away the 'boring' side of driving.
Sensors to control braking, steering, speed and distance between vehicles are already available in Ford, Mercedes, BMW and Volvo cars.
The EU has already studied the issues around autonomous driving and is concerned about the effect of automation on the driver's concentration, information overload, and standardisation of automated vehicle control.
A number of US states have passed laws which allow for the experimental use of automated cars on public roads.
