The money was raised by each SEAT dealer's attempt to build a space rocket in their showroom, with the help of customers. Thousands of toy building blocks were mailed to homes across the country with a message asking the public to call into their local SEAT dealer, add their toy brick to the SEAT rocket in the showroom and in return a donation was made to the Children’s Medical and Research Foundation at Our Lady’s Children’s Hospital, Crumlin.
Pictured are Johann Fox, Corporate Fundraising Manager, Children’s Medical & Research Foundation, and Cian O'Brien, Director, SEAT Ireland.
