Ford Ireland is to sponsor Newstalk's sports programme, Off the Ball which will now broadcast seven days a week, replacing Newstalk Sport Saturday and Newstalk Sport Sunday, writes Trish Whelan.
Ford's sponsorship began yesterday and will run until the end of September, 2014.
Newstalk sports editor, Ger Gilroy, says "We're thrilled to be partnering with Ford who have such a clear affinity with sport."
"Ford, both globally and here in Ireland, has a long history of involvement in sport - just think of our support of the Champion's League and closer to home, with the FAI Ford Cup and you will see why this sponsorship is a great fit for Ford," says Ford Ireland's Director of Marketing Ciaran McMahon. He is pictured above second from left, with the Off the Ball team Dave McIntyre, Colm Parkinson, Ger Gilroy,Joe Molloy, Adrian Barry, Diarmuid Lyng, Donny Mahoney, and Michael McCarthy.