The new S-Class is at the zenith of the transformation that has taken place across the Mercedes-Benz range over recent years in terms of new model development and design, technical advancement and price competitiveness.
This is a major step by the carmaker towards a car so technically advanced that it can virtually drive itself - they predict this will become a reality within the next 10 years. Add to that the fact that it exudes graciousness and luxury as well as being classically elegant with a smooth, rounded appearance.
The new S-Class is the first car in the world to fully adopt LED lighting, inside and out. There are no light bulbs, anywhere.
Such is the demand, the 50 cars ordered have already been sold. Additional supply will be available shortly.
Pictured above at today's launch are Mercedes-Benz Chief Executive, Stephen Byrne and Ciaran Allen, Sales Manager for Mercedes-Benz passenger cars.