Maserati starts 100 year celebrations

Maserati Ghibli

With the month of December, Maserati officially enters the 100th year of its history, writes Trish Whelan. It does so in a period of unprecedented health and unparalleled growth. More than 23,000 orders to date worldwide are propelling Maserati into a new dimension.

Besides other events, the main Centenary activity will be the official Maserati gathering in Modena from 19-21 September next year when around 250 Maserati models will convene in Modena from all over the world.

Today, Maserati is amongst the fastest growing brands in America and a concrete reality in nearly 70 markets in the world starting with China, the brand's second largest market.

They have now introduced the Centennial Logo. Maserati's world famous Trident was inspired from the sculptures of Italy itself, so it seemed fitting to sculpt a new image to represent their first 100 years of passion in car-making.

Maserati was founded in Bologna, Italy on 1 December, 1914, with Alfieri Maserati and two of his brothers, Ettore and Ernesto being the nucleus of the company. They had an interest in mechanics and a love for speed. The first car was built in 1926, a race car named Tipo 26. In 1947, they built their first passenger car, the A6 Grand Tourer and in 1963, the first generation Quattroporte, giving the automotive market the world's first sports luxury saloon. New models now include the brand-new Quattroporte and Ghibli.

First Maserati plant