13 March 2014

RSA organises Driver Distraction conference

An international conference on Driver Distraction will take place in Dublin Castle on Thursday next, writes Brian Byrne.

The event has been organised by the Road Safety Authority and will focus on the impacts of driver distraction in relation to new technologies.

The conference, which takes place between 9.30am-3pm has as guest speakers Professor John D. Lee, University of Wisconsin, Professor Charles Spence, University of Oxford, Dr Claudia Wege, Volvo, Francesco Mitis, World Health Organisation, Michelle Kuckelman, AT&T, Velma Burns, RSA, and Charlie Bird, Broadcaster, Journalist, and television documentary producer, who will present a short film on mobile phones and driving.

Among the talk titles are Defining driver distraction, Driver distraction: the Irish driver's perspective, Neuroscience-inspired multisensory design to enhance safety on the road, and Launching a Movement: AT&T’s Campaign to End Texting & Driving.

The conference will be opened by the Minister for Transport & Tourism, Leo Varadker TD.

Note: The Irish Motoring Writers Association organised a seminar on driver distraction and new technology last August, assisted by Continental.