9 June 2014

C-Class making global impact

Although it's too soon to see how the new Mercedes-Benz C-Class is doing in Ireland, across the globe it is being given at least partial credit for a 10 percent rise in M-B sales in May, writes Brian Byrne.

The other reason for the boosted figures is a very satisfactory outcome for the compact Mercedes-Benz strategy, with a 19 percent increase in sales of A-Class, B-Class, GLA and CLA models, targeting a younger buyer profile.

Overall on the first five months of the year, Mercedes-Benz is reporting a 14 percent improvement in sales of passenger cars and SUVs compared to the same period in 2013.

Sales in China were 30 percent up in May, following an April launch of the CLA, and in the US there's been an increase of 8 percent. European sales are up 5 percent in a market that's only coming out of a slump of several years' duration.