Alan's appointment as a brand ambassador comes as Seat Ireland prepare to embark upon their second year as the official car partner to Munster Rugby. The deal has also seen Seat become title sponsor of the Munster Schools Senior and Junior Cups as well as Seat supporting Munster Rugby's pre-season matches in the newly entitled 'Seat Series'.
Before his rugby career took off, Alan actually worked at Pierse Motors and was delighted to revisit his relationship with them and begin a relationship with Seat.
Gary Pierse says they are huge fans of Munster rugby and enjoyed Alan's performances in the red shirt. "The fact that he is a local man who once worked with us is great," he added.
Throughout June, Seat Solutions at Pierse Motors means customers can avail of three deals right across the Seat range. 1.42 percent finance on all HP and PCP plans, €142 for a 3 year service plan, and 3 years free road tax available across all Seat models.