For the first time, Land Rover will capture a 360 degree image of the crowd cheering on the riders competing to clear 'the big red wall'.
Once published live at landrover.ie/fanpic on Sunday, 10 August, fans at the event will be able to tag themselves in the picture and to share the image with their friends via Facebook and Twitter.
Those who tag themselves will be in with a chance to win prize of a Land Rover off-road driving experience with an overnight stay in Carton House Hotel in Maynooth.
Melanie McCourt, Marketing Manager, Jaguar Land Rover Ireland says the FanPic 'will add another dimension to our sponsorship and will offer the crowd an opportunity to engage with the event after the Horse Show has ended'.
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| Land Rover Puissance |
