Nissan's five-year deal with City Football Group, owner of the Manchester City team, includes an in-kind exchange to introduce the carmaker's Leaf electric car to the team.
Nissan's CEO Carlos Ghosn said the agreement will help 'strengthen the brand globally'.
In April, Nissan signed a four-year deal as the sponsor of European Champions League soccer tournament, starting next month.
Across the city, General Motors' Chevrolet sponsors rivals Manchester United. GM is pulling its Chevrolet brand out of Europe, but is continuing a nine-year $559 million Chevy promotional agreement with Manchester United. GM's strategy is to appeal to the club's fans in Asia where it continues to sell Chevrolet-brand vehicles.
City Football Group CEO Ferran Soriano said Nissan will be providing its electric vehicles to a new football training centre in Manchester to open later this year.
Nissan will also have its brand displayed prominently at the club's Etihad Stadium in Manchester.
