SEAT sales streak ahead

SEAT Leon Sports Tourer

Year on year sales for SEAT Ireland show a growth of 11 percent with over 1,800 vehicle registrations so far in 2014, writes Trish Whelan.

SEAT also increased its market share in the month of June to 3 percent leaving the brand with 2.8 percent market share overall for the first half of 2014. These results follow on from the brand increasing its overall sales by 62 percent in 2013.

The Ibiza and Leon 5-door cars continue to be strong performers accounting of more than half of total sales, while the Mii, Toledo, Alhambra and the new Leon Sports Tourer have also performed well.

Neil Dalton Head of Marketing at Product at SEAT Ireland says 'it was vital we continued our momentum from 2013 and we have achieved that. The challenge for us now is to maintain the brand's sustained growth'.

SEAT will launch the Leon X-Perience later this year.