Over a three-week period, Louise and her EcoSport will star in a series of 'webisodes' (short video clips made available for download or steaming) which highlight the capabilities of the EcoSport.
Listeners to the show will also have the chance to win prizes up €5,000 as part of the promotion - full details on www.todayfm.com/Ford.
The EcoSport promotion will finish with a live on air competition this Friday, 18 July, part of an outside broadcast from a specially developed EcoSport display in the window of Clery's department store on Dublin's O'Connell Street. One lucky entrant will walk away with a cash prize of €2,000 on the day.
The EcoSport's AppLink technology, a first for the motor industry, will allow drivers to access and voice-activate apps from their smartphone, including leading music streaming service Spotify; the TomTom turn by turn navigation service with audible instructions and on-screen mapping; and Hotels.com through which you can book rooms in thousands of destinations across Europe.
Louise is pictured with the new Ford EcoSport.
