The car company has sponsorship agreements already with a number of top Irish teams including Shelbourne FC, Bray Wanderers and Sligo Rovers.
Sixteen teams are participating in this 11-a-side tournament played according to official FIFA rules on regular sized pitches with regular size goals. The group stages, in which there are four groups of four teams, will be played on Saturday 9 August with the semi-finals and finals taking place on Sunday 10 August. The Grand Final will take place at 2.30pm on Sunday.
Pictured at the launch are Mark Hughes, Leigh Reilly, Jack Dolan and model Holly Carpenter.
