4 September 2014

Mazda unveils the all-new MX-5

Mazda revealed the all-new Mazda MX-5 this morning to an exclusive audience in Barcelona and simultaneously around the world at two similar events in Japan and U.S., writes Trish Whelan.

The fourth-generation model of this iconic roadster, which features a distinctive adaptation of the KODO (Soul of Motion design), received a very enthuastic reception from around 250 media in attendance.

The new MX-5 comes with Skyactiv Technology, including specially tuned Skyactiv-G petrol engines and the first rear-wheel drive version of the Skyactiv-Chassis. It weights in at 100kg less than the outgoing model and has the lowest-ever centre of gravity.

The original model was launched in 1989. More than 947,000 have been produced over the past 25 years, and the MX-5 holds the Guinness World Record as the all-time bestselling two-seater sports car.

Mazda Motor Europe President and CEO Jeff Guyton said at the reveal "Built for the love of driving, this car underscores what Mazda is all about. It will certainly give our brand an added boost."

Indeed 'Long live the roadster' was the motto of the unveiling, which also marked the debut of Mazda Space, the company's new European event hub in Barcelona. The event was streamed live to the MX-5 25th anniversary website and can be viewed at http://www.mazda.com/stories/craftmanship/mx-5/mx-5_25th/.

Thie new MX-5 will go on sale in Europe in 2015.