28 January 2015

Honda to end Accord in Europe

Honda will end sales of the Accord midsize saloon in Europe after the car failed to make headway against German rivals.

They are running out the Accord and won't return to the segment which includes VW BMW 3 Series, Mercedes C-Class, VW Passat and Ford Mondeo. They say the cost to compete is 'eye-watering'.

Honda launched the Accord in Europe in 1977 and began building the car at its factory in Swindon, England, in 1992. The Accord attracted buyers with its reliability and affordable technology.

The Accord's European sales fell 19 percent to 3,453 last year, according to data from JATO Dynamics.

Honda expects its European sales to rebound this year, helped by new models including the HR-V subcompact crossover which will go on sale in Europe in the spring. The company has also refreshed its top-selling car in Europe, the CR-V compact SUV.