The Alfieri Concept was first unveiled at the Geneva Motor Show in March 2014; a striking 2+2 concept celebrating the brand's centenary, with the name Alfieri commemorating the most prominent of the founding Maserati brothers. The concept car was designed at the Centro tile in Turin.
The judging panel is made up of a global cross-section of professional designers from carmakers, educational establishments and suppliers from major players including Daimler, Jaguar, Volvo, General Motors, Hyundai, Lear, Coventry University and Renault Group.