He has a wealth of experience in the motor industry having worked with brands such as BMW, MINI, Volkswagen and Volkswagen Commercial Vehicles at importer level. He joins SEAT Ireland from within Volkswagen Group Ireland where he was Head of Group Used Vehicles.
Niall says he is delighted to be joining SEAT at a time when the brand is very much on the rise. "It is a tenacious brand offering real value for money as well as quality products, both principles which are really important to me also."
He recently announced a year-on-year sales growth of 30 percent for January and a current market share of 2.8 percent.
