4 March 2015

SEAT Ireland fuels Topaz 'Play or Park'

Topaz has announced a year-long partnership with SEAT Ireland for its 'Play or Park' loyalty programme, writes Trish Whelan.

Over 330,000 customers have signed up to PLAY or PARK to date, collecting points with every refuel or purchase made at participating Topaz stores nationwide. The partnership with SEAT Ireland will see four lucky winners drive away in brand new SEAT models in 2015.

The March prize winner will win a new SEAT Toledo SE i-Tech valued at €22,000. This model comes with Alcantara seats, cruise control and satellite navigation system as standard. A five-door 1.2 TSI SEAT Leon will be the prize played for in June and a new SEAT Leon X-PERIENCE 1.6 TDI will be available in September, valued at €20,345 and €30,000 respectively.

Neil Dalton, Head of Marketing and Product at SEAT Ireland said "We are thrilled to establish this partnership with Topaz and to be able to supply first class models from the SEAT range as prizes for the programme.

Pictured above at the partnership announcement are: Joanne Hurley, SEAT CRM & Digital Marketing Manager, and Elaine Kearney, Topaz Customer Loyalty Manager.