23 September 2016

New Rio aims at top Kia spot in Europe

This is Kia’s new Rio, which will debut at Paris next week, writes Brian Byrne.

It’s the fourth generation of the brand’s supermini and looks a lot sportier than the current car, which is Kia’s third biggest seller in Europe. Sportage and cee'd are their current biggest.

Globally, Rio is Kia’s biggest selling model, and the company expects the new one to bring the nameplate close to the top in local markets.